7 Biggest Marketing Mistakes Every Startup Makes

No matter what kind of business you start, some marketing mistakes are inevitable. But startups in particular must navigate a unique set of marketing challenges: restricted budgets, limited resources and the pressing need to build brand visibility. Knowing when and how to invest in marketing for your business may be the key ingredient to your startup’s success. Here are some common marketing mistakes that every startup makes -- and how you can avoid them. 1. Quick Spending of money on 'big marketing' You may want to take the industry by storm, with a powerful ad or a killer booth at ... more »