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An Open Letter to Bloggers Struggling to Get More Traffic


An Open Letter to Bloggers Struggling to Get More Traffic
It hurts me to write this.
For years, I’ve been “the traffic guy.” Not only because I’m good at getting it, but because it’s the question on the top of every blogger’s mind:
“How do I get more traffic to my blog?”
To some degree, this entire site is an answer to that question. You’ll learn more about getting blog traffic here than maybe anywhere else on the web.
But there’s one giant problem…
It’s the wrong question.
And I’ve known it for years.
And I’ve said nothing.
Not because I’m an asshole (well, maybe). No, the real reason is I felt like we were serving the needs of the market. People wanted to know how to get more traffic, so we created courses teaching them how.

But Then I Noticed Something Horrifying…

A large percentage of our students couldn’t significantly increase their traffic, no matter how hard they tried.
And the worst part:
It wasn’t their fault.
They were doing all the homework. They were applying our techniques.
Except none of it was working. Not for the vast majority of them, anyway.
Why?
At first, I thought it was because we sucked. Maybe our techniques didn’t work, maybe the homework was too difficult, maybe we were just lousy teachers.
But then I noticed something…