CREATIVE THINKING IN BUSINESS PART 2
Lateral thinking
Lateral thinking is a term for a problem solving approach that uses an indirect and creative approach, applying reasoning that is not immediately obvious and involving ideas that may not flow naturally using traditional thinking and step-by-step logic. It involves looking at the problem or situation from unexpected angles, challenging, thinking “outside the box “. The term was coined in 1967 by Edward de Bono.Brainstorming
We have discussed brainstorming in detail in our earlier lesson on decision making, so will just summarise it here. For more information go toDecision Making
Brainstorming or “thought shower” as it is now sometimes called, combines a relaxed approach to problem solving with lateral thinking. It can be carried out in several ways, and is useful for involving everyone in the team, no matter how senior or junior they are. Junior team members, who are not immersed in the detail of management on a daily basis, often come up with the most effective ideas.
Conventional analytical processes limit imagination, so participants are encouraged to contribute whatever comes into their mind without any evaluation or consideration.

